UP Tourism

Uttar Pradesh is known as a rainbow land where you get the multi-hued Indian Culture. Blessed with a variety of geographical land and many cultural diversities, Uttar Pradesh, has been the area of activity of historical heroes like - Rama, Krishna, Buddha, Mahavira, Ashoka, Harsha, Akbar and Mahatma Gandhi. Dotted with various holy shrines and pilgrim places, full of joyous festivals, it plays an important role in the politics, education, culture, industry, agriculture and tourism of India.

^"I had been to other countries - in Europe, Asia and the Middle East - but none of them had provided even half as much variety, or so much to see and experience and remember, as this one State in northern India. You can travel from one end of Australia to the other, but everywhere on that vast continent you will find that people dress in the same way, eat the same kind of food and listen to the same music. This colourless uniformity is apparent in many other countries of the world, both East and West. But Uttar Pradesh is a world in itself.^"
- Ruskin Bond

To boost the tourism in the state from within the country and other parts of the world, the Government of Uttar Pradesh established an 'Uttar Pradesh Heritage Arc' covering the cities of Agra, Lucknow and Varanasi.